More than just a Beauty company – Beautycounter is a Movement!

Hi all!  My name is Jaime Anderson, and I am so excited to share about Beautycounter with you all!  SO, first I need to put it out there, that I am definitely not a salesperson – in fact I repeatedly turned down sales roles in my previous corporate career because I didn’t care to sell people on IT Solutions.  What I have learned though, is that being passionate about a cause makes “sales” easy – I am simply sharing what I have learned and helping people solve their skin & body care needs!  I began using Beautycounter products 3 years ago as a support to my friend who had recently been diagnosed with Stage IV Metastatic breast cancer.  I loved the quality of the products, and as I learned about the complete lack of regulation in the industry from her I began to see why this mission is so important – AND when I realized I can make a GREAT living while doing GOOD I was ALL IN <3. 

So, what is Beautycounter all about – safe products for EVERYONE, and advocacy to help the United States regulation come in line with other countries to protect consumers.  This is one of the first informational videos (We All Deserve Better) that I watched – it’s a quick intro to why Beautycounter’s mission is so important!  You’re probably thinking, wait, what do you mean – how are my products not safe?  Unfortunately, when it comes to personal care products (cosmetics, soaps, lotion, haircare …etc.) the FDA has only partially banned the use of 30 specific ingredients (when you compare this to nearly 1,400 that the European Union bans that numbers seems ridiculous right?!), and there are no safety tests required before a personal care product hits the market.  Unfortunately, many companies put their profits ahead of what is best for their customers’ health because they simply are not held legally responsible ☹.

 Why is this important you ask? Your skin is your body’s largest organ, and your first line of defense – it’s just as important to be mindful about what you put on your skin, as it is to exercise and eat well!  To make things harder, recently there is a phenomenon of “greenwashing” that has emerged in marketing – this is when companies use words like pure, natural, clean, non-toxic, eco-friendly, green … etc in their branding and advertising without being held responsible for the validity of their claims.  Companies know that folks are becoming more conscious and therefore use marketing with these terms to draw customers in!  This is another reason I am proud to be a part of Beautycounter, we are a Certified B Corporation – the B stands for “benefit” and it means that, unlike traditional corporate structure, we will consider people, planet, and profits equally.  We use the power of business to help to solve social and environmental problems by voluntarily meeting higher standards of transparency, accountability, and performance.  To learn more about B Corps click HERE - you may recognize some other companies like Patagonia, Danone, Athleta, and local New Jersey companies like The Soulfull Project, AeroFarms, Common Interests and Herbalist & Alchemist.

With such minimal oversight of products on the market, it’s important as a consumer to be conscious when we’re making purchases – some great resources to help with this are Beautycounter’s Never List and EWG’s database of products.  Beautycounter’s Never List, a list of over 1,500 questionable or harmful ingredients we will never use in the formulation of our products due to their link to health issues such as allergic reactions and skin conditions, hormone disruption, infertility, birth defects, cancer… and more.  Another great resource is - a nonprofit, nonpartisan organization that strives to protect human health and the environment.  They have developed a database where you can search products and ingredients to see their health hazard ranking.

Beautycounter has been making headlines since our start – check out some of the press!

·  Gregg Renfrew sits down with Maria Shriver to discuss Beautycounter's position in the clean beauty movement -

  Well and Good's write up on experiencing lobbying for safer cosmetics with Beautycounter-

 Find out why this InStyle editor calls our Color Intense Lipstick as comfortable to wear as a lip balm. Our first long-wearing lipstick collection delivers the rich color and luxe satin finish you want with the safety you deserve. -

  Fast Company's spotlight on our Advocacy work -

I would love to share with you and your family & friends about Beautycounter products and our mission – more importantly, I would love to have you join my amazing team to help share these amazing products, the message of the importance of safe products and earn a great living while you’re at it!!  You can contact me at, and check out products at